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One of the biggest challenges facing associations today is how to develop a membership proposition that delivers real differentiators and value whilst retaining and growing the membership base.
Members join associations for a variety of reasons and the worth and value to their business when being part of their industries association is not always the same. In austere times membership to associations is often one of the first things to go as members focus on the requirements that are absolutely core to their business, but there are ways of preventing your members jumping ship by delivering additional value.
One such method is to offer unique and exclusive services that cannot be obtained elsewhere or by adding a service that will help your members grow their business, increase their revenue, decrease their costs and improve customer retention. NetPay provides associations with this opportunity.
NetPay is a leading payment service provider offering online processing, payment terminal and merchant services.
NetPay are providing associations with the opportunity to differentiate their membership proposition by offering card payment services to their members and generating lucrative recurring revenue from reselling or referring the service.
Your members receive the latest card payment services, at competitive prices saving their business money as well as a whole host of management information and reports that can help them understand their trading patterns, in store and online transactional activity through one central platform.
In return your association receives up front commission and recurring revenue for every member that takes up our service.
Many associations use this to improve member benefits and the service that they offer their members. Some associations use a percentage of the revenue generated to offer discounts to the members who take the NetPay service on any events, training or future membership, significantly reducing member ‘churn’.
The NetPay model is simple. We work with you to put together a proposition for your members paying your association and upfront amount for each sign-up one off and a recurring revenue share based on the amount billed to the member for the services, each and every month for the duration of your member’s time with NetPay.
In addition to this your members will have access to NetPay’s Revolution portal giving your members access to a whole host of intelligent information including:
For example, if there were a trade association called ‘Trade-IT’ offering memberships for businesses within the IT sector. They have a membership proposition that offers advice and support for IT businesses, member benefits such as reduced business insurance and subsidised training. Trade-IT is looking for a new service that will add value to their membership and generate them additional revenue. By offering NetPay’s Card Payment Services Trade-IT members receive the latest card payment services, at competitive prices saving their business money, as well as a benefiting from a whole host of management information that can help them understand their business and transactional activity.
In return Trade-IT receives up front commission and recurring revenue for every member that joins allowing them to improve member benefits by offering discounts to the members who take the NetPay service on any events, training or future membership, significantly reducing member ‘churn’.