An introduction to marketing for smaller businesses

creative design development staff

Marketing can propel your business in an incredibly positive way, such as increasing your footfall to your brick-and-mortar store or visits to your website. Here is a quick and simple introduction to the world of marketing. 

Some companies miss out on the potential that marketing can bring to their company. When you think of marketing, you may think of a huge expense but that doesn’t have to be the case. There are also quite a few free ways to improve your notability. We will be providing details at the end of this blog which will come from parties such as Google to explain parts of our blog in further detail. We’ll also throw together some terminology that you may come across in your marketing adventure.  

The benefits of marketing 

As mentioned, marketing can be beneficial to your company. Being in your customer’s minds even when they’re not directly thinking of you happens more often than you think. An example of this in a film setting explains this concept very well. The film ‘Focus, starring Will Smith and Margot Robbie, includes a scene where they indirectly place a number in a person’s head to win a bet. The person would go ahead and guess a random number but to Will and Margot’s luck, it was the planned number.  

To do this they had someone follow the person placing the number around for them to see – in newspapers, on billboards, people calling it out etc. By doing this, the number subconsciously sits on this person’s mind until it comes out when the time of the bet happens.  

Albeit being a scene about a con artist, it doesn’t stray far from the truth of how the human brain works. Placing your marketing in multiple locations to stay in someone’s mind can be incredibly powerful and important. When the customer thinks of something which is similar or relevant to your company, your marketing will be thought of relatively quickly. 

Planning your marketing activity 

Planning marketing and the business direction can be quite daunting for some; however, it does not need to be. The compiling and planning of your marketing direction can, and most likely will, involve a lot of people from around your business. It could be any department as well, from sales to directors to the marketing department itself. 

You will be talking to each department and seeing how your individual visions align. Once you’ve hashed out where you think your points of focus should be, you will then start planning the direction itself. The initial subjects you will need to cover will be: 

  • Target audience 
  • Budget 
  • Time frame 

Once you have these brainstormed, you can then proceed to the content and asset planning. The areas you may be covering within your brainstorm can be completely relative to your business.


Explore further blogs here.

Share this: